Privacy Policy

Last updated: October 6, 2026

Best Day Ever Clothing LLC, doing business as Best Day Ever Kids (“BDEK,” “we,” “us,” or “our”), operates this website and online store, including the related information, content, features, tools, products, and services (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, make a purchase or other transaction, create or use a customer account, sign up for marketing communications, interact with our advertising, contact us, or otherwise use our Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy controls.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

The personal information we collect depends on how you interact with us and may include:

Contact Information. Your name, email address, telephone number, billing address, and shipping address.

Order and Transaction Information. Products you purchase, return, exchange, view, save, or add to your shopping cart, as well as your order history and transaction information.

Payment Information. Payments are processed by Shopify and/or third-party payment providers. Depending on the payment method you select, these may include Shopify Payments, Shop Pay, PayPal, Afterpay, Klarna, or other available payment services. These providers may collect and process payment card or financial information according to their own privacy policies. We generally do not directly store your complete payment card information.

Account Information. Your email address, preferences, saved addresses, account settings, and other information associated with your customer account.

Communications. Information you provide when contacting us about an order, return, product, customer service matter, or other inquiry.

Device and Usage Information. Information such as your IP address, browser type, device identifiers, operating system, pages viewed, links clicked, products viewed, referring URLs, and information about how and when you interact with our website.

Marketing Information. Your email address and/or telephone number if you subscribe to email or SMS marketing, as well as information about how you interact with our marketing messages and advertisements.

How We Collect Personal Information

We may collect personal information:

• Directly from you, such as when you place an order, create or use an account, contact us, submit a review, or subscribe to email or SMS marketing.
• Automatically through cookies, pixels, tags, and similar technologies when you use our website.
• From service providers, including Shopify and companies that provide payment processing, marketing, analytics, advertising, reviews, shipping, fulfillment, fraud prevention, and other services to us.
• From advertising and marketing partners, which may include Meta (Facebook and Instagram), Google, TikTok, Pinterest, X (Twitter), and Klaviyo.

How We Use Personal Information

We may use personal information for the following purposes:

Provide and Fulfill Our Services. We use personal information to process payments and orders, arrange shipping, provide order updates, process returns and exchanges, maintain customer accounts, provide customer support, and otherwise complete transactions.

Improve and Personalize Our Store. We may use information about purchases and website activity to understand how customers use our store, improve our products and website, remember preferences, and provide relevant product recommendations.

Communicate With You. We use contact information to respond to inquiries and send important communications concerning orders, accounts, returns, shipping, and other transactions.

Marketing and Advertising. With your consent where required, we may send promotional communications by email or SMS and use information about your interactions with our website to measure and personalize advertising.

Analytics. We may use analytics tools, including Google and Shopify analytics services, to understand website traffic, customer behavior, and the performance of our website and marketing.

Security and Fraud Prevention. We may process information to authenticate transactions, detect or prevent fraudulent, unauthorized, illegal, unsafe, or malicious activity, protect our customers and business, and maintain the security of our Services.

Legal and Business Purposes. We may process information as reasonably necessary to comply with applicable laws, respond to lawful requests or legal process, enforce our policies and agreements, resolve disputes, or establish, exercise, or defend legal claims.

Cookies, Analytics, and Advertising Technologies

We and our service providers use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand how visitors use our Services, measure marketing performance, and provide and personalize advertising.

These technologies may be provided by companies including Shopify, Google, Meta (Facebook and Instagram), TikTok, Pinterest, X (Twitter), and Klaviyo.

Some advertising technologies may allow advertising partners to recognize your browser or device when you visit other websites or services. Certain uses of these technologies may be considered “selling,” “sharing,” or “targeted advertising” under applicable privacy laws even when no money is exchanged for your personal information.

Where required by applicable law, you may manage these technologies through the privacy or cookie controls provided on our website.

Email and SMS Marketing

If you sign up to receive marketing communications from us, we may use your email address and/or telephone number to send information about new products, restocks, promotions, sales, and other BDEK news.

We use service providers, including Klaviyo, to help us provide and manage these communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email.

You may opt out of marketing text messages at any time by following the opt-out instructions contained in our messages, such as replying STOP.

Opting out of marketing communications does not prevent us from sending non-promotional or transactional communications relating to your orders, account, or transactions.

How We Disclose Personal Information

We may disclose personal information to third parties that help us operate our business, including:

• Shopify and ecommerce technology providers;
• payment processors and payment services;
• email and SMS marketing providers;
• advertising and analytics providers;
• shipping carriers and fulfillment providers;
• review and customer-feedback platforms;
• fraud-prevention and security providers;
• customer-service and technology providers; and
• professional advisers, government authorities, or other parties where reasonably necessary or legally required.

We may also disclose personal information when you direct or consent to the disclosure, as necessary to fulfill your requests, or in connection with a merger, acquisition, financing, sale of assets, bankruptcy, or other business transaction.

We do not sell customer personal information for money.

However, certain uses of advertising cookies, pixels, and similar technologies may constitute “sale,” “sharing,” or “targeted advertising” under some U.S. state privacy laws even when no money changes hands.

Relationship With Shopify

Our store is hosted and powered by Shopify.

Shopify collects and processes personal information in connection with your access to and use of our store in order to provide and improve the Services.

Information you submit through our Services may be transmitted to and shared with Shopify and other service providers, including providers located in countries other than the country in which you reside.

We also use Shopify features, including Shopify Network Intelligence, that may use information obtained from your interactions with our store, Shopify, and other Shopify merchants to help provide, protect, personalize, and improve Shopify services and features, including advertising and analytics features.

In circumstances where Shopify processes personal information for its own purposes, Shopify is responsible for that processing and for responding to applicable requests regarding that processing.

You can learn more by reviewing the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You can also exercise certain privacy rights relating to information processed by Shopify through the Shopify Privacy Portal:

https://privacy.shopify.com/en

Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to or information about personal information we maintain about you;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Obtain a portable copy of certain personal information;
• Withdraw consent where processing is based on consent; and
• Opt out of certain uses of personal information for targeted advertising or activities legally defined as selling or sharing personal information.

These rights are not absolute and may be subject to exceptions provided by applicable law.

We may need to verify your identity before processing certain requests. Where permitted by applicable law, you may also designate an authorized agent to submit a request on your behalf.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Do Not Sell or Share My Personal Information

Depending on where you live, you may have the right to opt out of certain disclosures or processing of your personal information that applicable law defines as “selling,” “sharing,” or use for targeted advertising.

You can exercise applicable data-sharing opt-out rights through our Data Sharing Opt-Out page:

https://bestdayeverkids.com/pages/data-sharing-opt-out

Global Privacy Control

Where required by applicable law, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control (GPC), as requests to opt out of applicable sale or sharing of personal information for the browser or device sending the signal.

Where we are able to associate the device sending the signal with your Shopify account, Shopify may also apply the opt-out request to your account as applicable.

Do Not Track

Our website does not currently respond to browser Do Not Track (DNT) signals. However, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control, where required by applicable law.

Third parties, including our analytics and advertising partners, may use cookies, pixels, and similar technologies to collect information about your online activities over time and across different websites and services, as described in this Privacy Policy.

Children's Privacy

BDEK sells children's clothing, but our website and Services are intended for adults purchasing products and are not directed to children.

We do not knowingly collect personal information directly from children under 13 through our Services. If you are a parent or legal guardian and believe a child has provided personal information to us without appropriate authorization, please contact us so that we can take appropriate action.

We do not knowingly sell or share the personal information of individuals under 16 for purposes covered by applicable privacy laws.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive payment information or other confidential information through unsecured communication channels such as ordinary email.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, maintaining business and transaction records, complying with tax and legal obligations, resolving disputes, preventing fraud, and enforcing our agreements.

Retention periods may vary depending on the type of information and applicable legal requirements.

Third-Party Websites and Services

Our Services may contain links to websites, social-media platforms, payment providers, or other services operated by third parties.

Their privacy practices are governed by their own privacy policies. We are not responsible for the privacy or security practices of third-party websites or services that we do not control.

Information you choose to provide through third-party websites, social-media platforms, payment services, or other third-party services is subject to those parties' privacy practices.

International Users and Transfers

Our service providers may transfer, process, or store personal information in countries other than the country in which you live.

Where required by applicable law, appropriate mechanisms are used for international transfers of personal information.

Residents of certain jurisdictions, including the European Economic Area and United Kingdom, may have additional rights concerning access, correction, deletion, portability, restriction or objection to processing, and withdrawal of consent.

Where required by applicable law, international transfers may be made using recognized transfer mechanisms, such as applicable Standard Contractual Clauses or other legally recognized safeguards.

Complaints

If you have a complaint about how we process your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision we make regarding a privacy request or lodge a complaint with an applicable data protection or regulatory authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technology, Services, or legal or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on this website, update the “Last updated” date above, and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or would like to submit a privacy-related request, please contact:

Best Day Ever Clothing LLC
d/b/a Best Day Ever Kids (BDEK)
5321 Topanga Canyon Boulevard
Woodland Hills, CA 91364
United States

Email: info@bestdayeverkids.com